BGGS Prospectus
PROSPECTUS DESIGN, ART DIRECTION
The challenge
From 2026, Brisbane Girls Grammar School will introduce a new Junior School experience, creating a dedicated primary-school environment designed to spark curiosity, wonder and a love of learning. The challenge was to create a prospectus that introduced this new offering to prospective families, capturing the excitement of the learning environment while showcasing the School’s facilities, values and approach to education. Read on to see the solution…
PROSPECTUS DESIGN, ART DIRECTION
The solution
Working collaboratively with the BGGS Communications team, I developed the initial visual concept before designing the full Junior School prospectus. The prospectus was designed in a landscape format, which is a departure from the traditional portrait orientation used for many editorial publications. This wider format created a more immersive reading experience, allowing photography of the campus and learning spaces to take centre stage across expansive spreads. Through clear content hierarchy, thoughtful layouts and a strong focus on imagery, the design guided families through the Junior School experience while allowing the School’s spaces and stories to shine.
The outcome
The finished prospectus provided BGGS with a distinctive introduction to its new Junior School offering, giving prospective families a visual insight into the environment and experiences awaiting students. The landscape format, photography-led approach and editorial layouts created a publication that allowed families to explore the School’s facilities, values and vision in a more engaging and memorable way.
