The challenge

Epic Hair Designs wanted to create an in-salon magazine that went beyond a traditional service and price menu, providing clients with an engaging brand experience while showcasing its treatments, products and seasonal offerings. The challenge was to design a publication that reflected the quality of the salon experience, combining practical information with editorial-style content that felt aspirational, premium and aligned with the brand’s audience.

The solution

I designed Epic Hair Designs’ 12-page in-salon magazine, developing the page layouts and producing the finished artwork from concept through to completion. Inspired by luxury publications like Vogue and Harper’s Bazaar, the design introduced an elegant editorial style through feminine, modern typography, refined layouts and carefully balanced imagery. The magazine brought together the food and drink menu, treatment offerings, hair trend editorials, salon location map and seasonal promotions into a cohesive and engaging client experience.

The outcome

The finished magazine transformed a practical in-salon resource into a branded editorial piece that enhanced the customer experience. Combining luxury-inspired design with clear, accessible information, the publication gave Epic Hair Designs a distinctive way to showcase its services while reinforcing the quality and personality of the brand.